![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1590,900,1590/0-0-0/a993380a-c125-4514-95df-b96671b28d97/1/1/Template11115.jpg?fjkss=exp=2037532116~hmac=9697cb142f9ba4c79a71720e90601082239936227968c67ad95055481b72e0b1)
Merchant Est 1948 SS13 Ad Campaign
Photographer: Enrico Labriola // Video: Paolo Benvenuto & Mattia Sincinelli from Liligutt Studio Milan // Creative Direction: Thomas Cannings // Location: Colobraro, Basilicata, Italy
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1362,900,1362/0-0-0/dd1be5d8-77b2-47d8-bc4d-ab2827f3744e/1/1/Template11117.jpg?fjkss=exp=2037529707~hmac=8490a0eb7c96f384c522f115e3b27ceb73984f2359b6ed2df163c0f6434e5b1b)
![](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,3643,2429,900,2429/0-0-0/def24c69-ec8d-4d89-b5ec-e1e6ee35b39b/1/1/_MG_0325.jpg?fjkss=exp=2037532116~hmac=db508c9230a8d92b81d1de89a458f4dce982882a53540e45cf0682b11dc57c26)
Merchant Est 1948 SS13 TV Commercial
Photographer: Enrico Labriola // Video: Paolo Benvenuto & Mattia Sincinelli from Liligutt Studio Milan // Creative Direction: Thomas Cannings // Location: Colobraro, Basilicata, Italy
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1314,900,1314/0-0-0/47172c57-8446-421a-a36b-c7371276e046/1/1/Template11110.jpg?fjkss=exp=2037532116~hmac=8fe74f29578028025ba821f90e0ab92821e2631666ceb4a8edb232f7093f65ad)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1312,900,1312/0-0-0/ed70f911-806e-4702-860c-59284ae89a26/1/1/Template11113.jpg?fjkss=exp=2037532116~hmac=718e9b549a2b749a1941f5fbcd743b6522e0af053e988b498f5a9de8426779ab)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1314,900,1314/0-0-0/d5b0d092-3f5e-479d-848e-231c8e3f4cb2/1/1/Template1115.jpg?fjkss=exp=2037529707~hmac=388309b7537a8e587bcbea452598355c6c2521a0e8387516c7672c9e7826a11c)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1312,900,1312/0-0-0/93e78ca5-a928-489e-a3d6-0995fb7ae622/1/1/Template1118.jpg?fjkss=exp=2037532116~hmac=718e9b549a2b749a1941f5fbcd743b6522e0af053e988b498f5a9de8426779ab)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1314,900,1314/0-0-0/767d7a53-46df-40d1-9494-d7e5eb60e467/1/1/Template11112.jpg?fjkss=exp=2037529707~hmac=388309b7537a8e587bcbea452598355c6c2521a0e8387516c7672c9e7826a11c)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,2036,900,2036/0-0-0/7088a62b-0a4f-4088-a88e-463cbb401393/1/1/Template11120.jpg?fjkss=exp=2037532116~hmac=d9dab03bf4c6f39d63ee12c62d84a5085c4b2afef6895abfb434e5c541dc6835)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2461,1456,900,1456/0-0-0/ea35f99f-6d01-47f4-908e-1155885dbb04/1/1/_DSC8865+1.jpg?fjkss=exp=2037532116~hmac=fe15341b5affda5a954fe5fd012e71229a039283ec347abac8d705af2d361a3e)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1580,900,1580/0-0-0/e1a2b7ef-6ce3-449a-80fa-289ce870cfee/1/1/Template1114.jpg1.jpg?fjkss=exp=2037532116~hmac=8b617c5d932466889a87e706d1d75060db744c6792f71f0a0e425f4258467b91)
![Merchant SS13, Photography, enrico labriola, Creative Direction, Thomas Cannings, italy, colobraro, new zealand fashion, art director, australia, shoes, bags, nz fashion, nz art director](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2551,1410,900,1410/0-0-0/df9d9b7e-32cb-4a13-a59a-0147c69fa5a3/1/1/Template1117.jpg?fjkss=exp=2037532116~hmac=3e31a773c1022a5a2be672b0027f1b2c546b7e505fa3cd2bfa42e6e4dc0294af)
![](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,3456,2304,900,2304/0-0-0/74e80f29-b684-4b4b-8f14-69039c34060f/1/1/IMG_3491_JPG.jpg?fjkss=exp=2037532116~hmac=080e38faf441d540620bd8c67719e89d93f262d371c7fbdb73326a68d35d7e5b)
![](https://format.creatorcdn.com/09d6f372-7a2b-48fd-94c3-db799bb576eb/0/0/0/0,0,2840,3115,900,3115/0-0-0/e7075e55-b5b2-47e8-8836-5eab5fb0ace8/1/1/_MG_0337_2.jpg?fjkss=exp=2037532116~hmac=9f4decb93576f05954bd2f19eda5e04c92da7f9488cf4813d2d8edbec2a712b7)